Propensity models represent a household’s likelihood to have an interest in casino gambling. For example:
- Self-reported interest in casino gambling
- Use of casino-style gaming apps
- Visitors to a brick and mortar casino
- Interest in lottery gaming
We can use these selects individually or in combination for a refined and optimized result.
We can overlay other interests such as golf to create a sports-gaming profile.
Using a combination of geography and behavior profiling, we will work with you to create a return-on-investment analysis to structure the budget.