Do particular customer information issues make you crazy?
Do you have some records where names are obviously reversed?
Do you have multiple phone formats?
Do you have duplicates?
Do you wonder who has moved out of your trading area?

Do you feel overwhelmed by how to get started?

We export a full customer file from your point-of-sale, and we collect all other files you have, for example bounce and unsubscribe files, or shoeboxes full of customer info.

We standardize and update the snail mail address to be correct for the post office and for mapping.

We apply ncoa [national change of address].

Phone numbers are checked for completeness and consistent format.

Names are reviewed for typos.

Email addresses are checked for completeness and consistent format.

We remove bad characters, errant spaces, and redundant data.

We move data to the appropriate field.

We clean up strange characters.

We find and correct data placeholders.

For example same name and address on record #1

Same info on record #2 but also a phone

Same info on record #3 but also an email address.

When it is clearly the same customer, we merge data into one record for you

You may have spent years collecting only snail mail addresses and now you need phone.

You may have spent years collecting only email addresses and now you need snail mail address.

You may have spent years collecting only phone, and now you need snail mail and email addresses.

Before beginning this process, we remove bad customer info so that the appending process can provide additional clean data.