Often a customer has more than one entry with different information on each record.
For example same name and address on record #1
Same info on record #2 but also a phone
Same info on record #3 but also an email address.
When it is clearly the same customer, we merge data into one record for you
OPTIONAL DATA-APPEND SERVICES:
You may have spent years collecting only snail mail addresses and now you need phone.
You may have spent years collecting only email addresses and now you need snail mail address.
You may have spent years collecting only phone, and now you need snail mail and email addresses.
Before beginning this process, we remove bad customer info so that the appending process can provide additional clean data.